Study of Supply Chain Management of Hindustan Unilever...

A Project Report On â€Å"Study of supply Channel Management of Hindustan Unilever Limited.† [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administrationresearch S. NO. 40/4A+4B/1 NEARPMCOCTROI POST, KONDHWA –SASWAD ROAD, KONDHWA (BK) PUNE-411048 CERTIFICATE This is to certify that Mr. /Ms PARTHO MUKHERJEE student of SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION RESEARCH; Pune has completed report of â€Å"STUDY OF SUPPLY CHAIN MANAGEMENT OF HINDUSTAN UNILEVER LIMITED† academic year†¦show more content†¦3. To understand the way how they make smooth their processes. 4. Which channel level is adopting by company? 5. What is the benefit to the customer from company`s channel management? SUMMARY I am doing my management thesis on Distribution Channel management of Hindustan Unilever Limited. For smooth running Channel management is very important to every firm. Now a day’s FMCG sector is booming sector. In India there are very few organized retailer like PG, ITC, and HUL etc. In it Hindustan Unilever Limited is one of the leading Organized Retailer. There are four types of P`s Product, Price, Place and Promotion. In this four P`s Place means Distribution . Distribution Channel management means, this is one of the P from 4 P`s. frequently there may be a chain of intermediaries; each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. There are alternate channels of distribution channel may be available. I. Direct sell. II. Agent III. Distributors IV. Retailers. V. Brokers. Distribution channels can thus have a number of levels. There are four types of distribution channels. I. Zero level. II. One level. III. Two level. IV. Three level. Research Methodology Research Methodology is a way to systematically solve the research problem. 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